With the rise of the metaverse in popular culture, the excitement surrounding this technology is reaching new heights. The ability to immerse oneself in a different yet familiar universe, limited only by one’s imagination, has allowed people to connect globally from the comfort of their own homes.
As large gatherings continue to decrease in number and scale, entertainers who rely heavily on live gigs and performances for their income are facing financial challenges. However, the very technology that threatens to replace live events is also offering a solution. Music in the metaverse is not just a futuristic concept – it has already gained significant traction, and there’s no turning back.
Many artists depend on live events for their livelihood, but touring comes with its own set of obstacles, such as low artist commissions and high production costs. On the other hand, fans often have to wait years, if not a lifetime, to see their favorite artists perform live. The internet has already broken down geographical barriers for music, allowing artists to build an international audience even before achieving mainstream success. Despite this, live performances remain crucial for fans and artists to connect and interact.
Image Credits: C.Castilla from Adobe Stock
Music in the metaverse has the potential to address these challenges by allowing listeners to access live events worldwide and providing musicians with the benefits of touring without the logistical expenses. The last few years have seen a surge in metaverse music events, driven in part by the global pandemic and the shift towards remote work and marketing in virtual spaces.
Metaverse Concerts – Travis Scott x Fortnite
Fortnite, a popular battle royale game, has evolved into one of the first proto-metaverses in the public eye. The massive player base of the game presents an intriguing audience for music. Travis Scott, a renowned hip-hop artist, hosted an in-game live concert and released an album within the game, attracting over 12.3 million viewers worldwide.
Image Credits: Roman Rvachov from Adobe Stock
This event showcased the potential of metaverse concerts to reach a global audience without physical limitations. It also demonstrated the revenue-generating opportunities through virtual merchandising within the metaverse.
Just as digital transformation paved the way for the metaverse revolution, this new technology has the potential to address existing challenges and make experiences more accessible to all, regardless of physical constraints.
