Generative AI is a top driver for cloud investments

Over half (54%) of organizations are prioritizing AI as the key driver behind their cloud investments, a recent study by Wipro, a technology services and consulting company, has revealed. The inaugural ‘Pulse of Cloud’ report sheds light on the shifting landscape of cloud and AI adoption across various industries.

The report, titled ‘The Pulse of Cloud: Quarterly Report July 2024,’ by Wipro FullStride Cloud, emphasizes the significant impact of AI on cloud investments. As organizations gear up for an AI-centric future, a majority of respondents (56%) are ramping up investments in public cloud, with 54% focusing on hybrid cloud solutions. While cloud adoption currently outweighs AI adoption for 55% of respondents, 35% are progressing in parallel with both technologies.

Jo Debecker, managing partner and global head of Wipro FullStride Cloud, commented, “Our survey findings affirm that cloud remains the primary transformative platform for enterprises, empowering them to innovate and maintain competitiveness.

“The burgeoning emphasis on AI further underscores the importance of a robust cloud strategy. The scalability and processing capabilities of the cloud are crucial for handling the vast amounts of reference data required for AI. Consequently, cloud investment decisions are increasingly influenced by the necessity to support AI.”

The report also highlights a growing emphasis on cloud cost management, with 54% of organizations utilizing utilization analysis and automation tools for cost control, while 59% have adopted a unified cloud management strategy.

“As enterprises reevaluate their infrastructure to harness the benefits of AI, there is a heightened recognition of the merits of embracing a cloud economics approach. Our survey indicates that unified cost management strategies are gaining significance as data migration and the adoption of AI-related applications drive cloud investments,” added Debecker.

The ‘Pulse of Cloud: Quarterly Report July 2024’ survey, conducted between May and June 2024, engaged 500 senior executives across North America and Europe.


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Tags: generative AI, investment, research