Exciting news for Disney+ subscribers in the U.S.! The highly anticipated “Perks” program has officially launched, offering exclusive discounts, sweepstakes, and early access to fan experiences. But what sets this program apart is the introduction of digital collectibles, powered by Disney Pinnacle in collaboration with Dapper Labs.
With a massive global subscriber base of over 150 million, Disney+ is bringing Web3 collectibles to the forefront with Disney Pinnacle. This blockchain-powered digital pin platform is now part of the new Perks ecosystem, showcasing mainstream adoption of Web3 technology. Subscribers can enjoy a monthly Mystery Capsule and receive $10 in Dapper Credits until June 26.
Dapper Labs, known for NBA Top Shot and Flow blockchain, is the exclusive Web3 partner featured in the Perks program. This partnership highlights the potential of Web3 technology in the realm of fandom and digital ownership.
“Solving for seamless onboarding has been the missing piece in Web3. Disney Pinnacle gives fans the same magic as physical pin trading—just with more reach, creativity, and digital permanence.”
Dapper Labs
Disney Pinnacle has already gained popularity with character-driven collectibles from Disney, Pixar, and Star Wars. Fans can collect, trade, and showcase digital pins without needing any crypto knowledge. The integration of Disney Pinnacle directly into the Disney+ experience sets the stage for global expansion.
Aside from digital collectibles, the Disney+ Perks Program also includes sweepstakes for:
– Tickets to the Freaky Friday sequel world premiere
– A 4-night cruise aboard the new Disney Destiny
– Discounts on adidas, DoorDash, Funko, CLEAR+, and Duolingo
– Early access to games like MONOPOLY GO! and Disney Emoji Blitz
In a parallel move, Hulu is launching its own summer Perks rollout, featuring sweepstakes for Lollapalooza, Comic-Con® San Diego, and branded giveaways from major shows.
“We’re rewarding our subscribers not just with content, but real-world value,” said Samantha Rosenberg, EVP of Marketing at Disney+. “These programs celebrate our fans—and thanks to partners like Dapper Labs, we’re building new digital experiences that reach far beyond the screen.”
Looking ahead, Dapper Labs has hinted at a global expansion and a rare pin campaign coming in June. As Disney+ continues to enhance its platform for fan engagement, Web3 technology is set to play a pivotal role in its digital future.
To explore more about Disney Pinnacle perks or claim your rewards, visit disneyplus.com/perks.
