
Vanguard is gearing up to relax restrictions on crypto exchange-traded funds (ETFs).
As reported on Sept. 26 by Crypto in America, this move signifies a significant shift for a firm that has traditionally steered clear of digital assets.
The $10 trillion asset manager has previously taken a cautious stance, preventing clients from purchasing Bitcoin ETFs on its brokerage platform while competitors like Fidelity have welcomed them.
This cautious strategy reflected Vanguard’s preference for stability and long-term gains over exposure to what it once viewed as speculative assets.
According to reports, Vanguard has initiated discussions with external partners about potentially offering brokerage customers access to specific third-party crypto ETFs.
However, the asset management firm is not expected to develop its own crypto products like its competitors.
Reasons behind Vanguard’s shift on crypto
Vanguard’s change in attitude towards crypto can be attributed to various factors, including the improved regulatory environment and the success of existing crypto ETFs.
Over the past year, the regulatory landscape in the US has evolved towards a more crypto-friendly direction under the Trump administration.
This shift is evident in the increased collaboration between key financial regulatory bodies such as the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) as they work to establish clearer guidelines for digital assets.
This collaborative effort has transformed the once unregulated crypto market into a more structured environment, attracting significant institutional interest and driving growth across the sector.
In addition, the considerable success of Bitcoin and Ethereum ETFs has played a role in influencing Vanguard’s decision.
Since their launch last year, spot Bitcoin and Ethereum funds have seen inflows exceeding $70 billion, with total assets surpassing $150 billion, according to data from SoSo Value.
This success has made it challenging for Vanguard to ignore the strategies of its competitors.
Experts like Nate Geraci of The ETF Store have long predicted this shift. He argued that Vanguard’s resistance to crypto ETFs could not be sustained indefinitely once the viability of such products was proven by competitors.



