The Huawei Cloud Media & Entertainment Summit took place in Amsterdam today, bringing together leaders from the media and entertainment industry worldwide.
During the summit, the focus was on the use of AI to transform the M&E industry and create an ecosystem for a brighter future. Jacqueline Shi, president of Huawei Cloud Global Marketing and Sales Service, delivered the opening speech emphasizing the impact of AI on redefining the content chain. Huawei Cloud offers a comprehensive solution including cloud compute, global cloud infrastructure KooVerse, and advanced AI technology. MetaStudio, a digital content production pipeline, enhances efficiency, intelligence, and security for media networks. Huawei Cloud is committed to driving innovation and sharing expertise with media organizations globally.
Jamy Lyu, president of Huawei Cloud Media Services, presented a keynote on ‘Building AI-Native Media Infrastructure for a Smarter Media Industry’. The launch of Huawei Cloud E³ Media Services aims to improve efficiency, user experience, and monetization in the M&E industry. AI is revolutionizing content production, with MetaStudio leading the way in creating virtual humans, video translation, and video rerendering.
Huawei Cloud Low Latency Live (LLL) enhances livestream interaction, while AI recognition seamlessly integrates targeted ads into videos. Huawei Cloud media services empower monetization for customers like Qingdao Broadcasting System (QBS) by enabling the production of virtual avatar videos and transitioning into an OTT platform.
At the summit, customers and partners shared their experiences with Huawei Cloud, showcasing real-world innovations. The M&E ecosystem alliance was officially launched, aiming to foster collaboration in AIGC production and OTT services.
As Huawei Cloud continues to collaborate with global customers and partners, the M&E industry is set to reach new heights.
