Unstoppable Domains announces .Benji of the memecoin on Base

Unstoppable Domains has recently announced the launch of new domains inspired by the popular memecoin on Base, in collaboration with Basenji (BENJI). This new domain is the first on Coinbase’s Layer-2 of Ethereum.

Unstoppable Domains collaborates with the memecoin on Base and launches .Benji

Unstoppable Domains has introduced the new domain for Basenji (BENJI), the well-known memecoin of Coinbase’s Base network. This top-level domain (TLD) is named “.Benji”.

“Who let the .Benji out?! We are excited to collaborate with @Basenjiofficial to introduce .Benji domains, simplifying cryptocurrency transactions for @base”

Owners of .benji domains within the Unstoppable Domains ecosystem will benefit from native support in over 865 applications, wallets, and integrated games, enabling a comprehensive digital identity for managing their online reputation through UD.me profiles.

In addition, .benji addresses will grant users access to an exclusive group chat for community engagement and networking opportunities. These domains also function as unique usernames, allowing holders to express their support for the Base memecoin community on various social media platforms.

It is important to note that .benji domains can be utilized across multiple chains, including Base, Solana, Bitcoin, and other EVM and non-EVM networks. This usage will help in establishing an onchain identity for Benji community members and enable them to replace complex alphanumeric wallet addresses with human-readable names for seamless cryptocurrency transactions.

Unstoppable Domains and the memecoin Basenji (BENJI) on Base

Basenji (BENJI) is a memecoin developed on the Base network, the layer-2 of Ethereum established by Coinbase.

Launched in March 2024, Basenji quickly rose to become one of the largest memecoins by market capitalization on the Base network, driven by its canine-themed mascot and the flourishing memecoin ecosystem.

The BENJI token is themed around the Basenji breed, the oldest dog breed in history, and aims to follow the path of dog-themed memecoins like Dogecoin and Shiba Inu.

At its peak, BENJI reached a market cap of 100 million dollars, while Base grew to a total locked value of 1.5 billion dollars and 800k DAU with access to Coinbase’s 110 million users.

The collaboration between Basenji and Unstoppable Domains adds an extra layer of utility to the Base network, enabling user-owned blockchain domains.

In this regard, Sandy Carter, Chief Operating Officer of Unstoppable Domains, remarked:

“Who let the .Benji out? We are thrilled to lead the way with the first top-level memecoin domain on Base. This launch is a result of our vision to engage more users at the intersection of meme culture and the practical utility of blockchain. These initiatives are crucial for attracting new users to the cryptocurrency space, and now we are providing their communities with user-owned digital identities to enhance their onchain experience.”

BENJI di Base as a challenge to memecoin on Solana

There are speculations circulating that Base’s memecoin, Basenji (BENJI), aims to pose a challenge to Solana, intensifying the existing competition between the blockchains.

However, as of now, BENJI is still far behind the memecoins on Solana.

For instance, BENJI’s total market cap is just above 30 million dollars, which is significantly lower than the 2.3 billion dollars market cap of dogwifhat (WIF) or the 1.5 billion dollars of Bonk (BONK).

Nevertheless, the news of the new .Benji domain has been well-received by investors. In the past 24 hours, BENJI’s price surged by +22%, surpassing $0.033. Comparing the current price to a week ago, BENJI’s price has increased by +44%.