Pinkfong, the creator of the global hit ‘Baby Shark,’ is bringing its iconic IP to the Web3 world, as Story Protocol announces the tokenization of its IP on ip.world.
Summary
- “Baby Shark” and other Pinkfong content are now tokenized on Story Protocol’s ip.world.
- Fans and creators can now “remix and expand the Pinkfong IP” thanks to this initiative.
Story Protocol (IP) has just revealed the tokenization of Pinkfong’s IP, the creative powerhouse behind the worldwide phenomenon “Baby Shark,” on ip.world, a platform for IP-backed memecoins on Story Protocol.
With over 140 billion total views and more than 240 million subscribers across various platforms, Pinkfong’s content collection is among the most valuable IPs in the children’s entertainment sector. Notably, “Baby Shark” is the most-viewed video on YouTube, with over 16 billion views.
This tokenization initiative allows the Pinkfong IP to become a tradable, programmable asset, enabling creators and fans to “remix and expand the Pinkfong IP.”
IP of the official Pinkfong Company mascot, famous for Baby Shark, has been tokenized on @ipdotworld. Pinkfong boasts:
▸ 140B+ total views
▸ 240M+ total subscribers
▸ 16B+ views on Baby Shark
▸ YouTube’s most viewed videoNow you can remix and expand the Pinkfong IP ↴ https://t.co/gcHq3ifK7q
— Story (@StoryProtocol) September 23, 2025
You might also like: UXLINK plans token swap as hacker continues unauthorized minting of tokens
Story Protocol leads the IP tokenization wave
This development is part of a larger trend in the entertainment industry, where blockchain technology is reshaping traditional models of content distribution and monetization. Story Protocol is at the forefront, making IP investable.
Recently, Story Protocol supported Aria Protocol’s Aria PRIME platform in bringing $100 million worth of Korean music catalogs on-chain. This initiative utilizes Story Protocol to tokenize music rights, allowing investors to access fractionalized IP and enabling rights holders to benefit from enhanced liquidity, automated royalties, and smart contract-enabled licensing.
Besides entertainment and music, Story Protocol is broadening the tokenization of intellectual property across various industries, including AI models, game assets, memes, design creations, and patents. The platform’s flagship IPs include Magma, a browser-based professional design platform, and Mahojin, a decentralized AI platform for datasets and AI models.
You might also like: Changpeng Zhao aims to make YZi $10b portfolio open to outside investors
