Bitcoin Price Hits $94k Fueled By Whale Accumulation and Retail Profit-taking

Bitcoin’s price has surged by over 7% since the start of 2026. The leading cryptocurrency retested a key liquidity level around $94k on Monday, January 2025.

Why Is Bitcoin Up Today?

Capitulation of retailers amid renewed whales demand

According to on-chain data analysis from Santiment, Bitcoin whales holding between 10 and 10k have been increasing their holdings in recent days. Conversely, smaller Bitcoin holders with less than 0.01 BTC have been taking profits.

Santiment’s historical data indicates that an increase in whale accumulation alongside retail capitulation is a bullish sign.

BTC whales

The increasing demand for Bitcoin from whale investors is exemplified by major treasury companies. For example, American Bitcoin, a treasury company supported by President Donald Trump, has raised its holdings to 5,427 BTCs, valued at over $505 million.

Strategy Inc has also increased its Bitcoin holdings by 1,287 BTCs, now holding around 673,783 coins. The institutional interest in Bitcoin is backed by strong fundamentals in 2025, including significant cash inflows to spot BTC ETFs.

Bullish technical tailwinds

From a technical analysis perspective, BTC’s price is well positioned to surpass $100k and reach a new all-time high soon. In the daily timeframe, Bitcoin’s price exceeded a crucial supply level around $93k, currently trading at $94,316.

Crypto analyst @Osemka8 on X noted that Bitcoin’s price has been following a bullish pattern similar to its 2023 market reversal. With the increasing global money supply and predictions of a gold peak, Bitcoin is poised for a parabolic rally in the near future.