Strategy, previously known as MicroStrategy, has built a reputation for consistently making its weekly Bitcoin purchases near market peaks in recent times.
An analysis by CryptoQuant analyst JA Marturn on Nov. 10 highlighted that the latest acquisition disclosure by Michael Saylor’s firm followed this trend.
According to an SEC filing, Strategy revealed that it had bought 487 BTC between Nov. 3 and Nov. 9 for $49.9 million at an average price of $102,557 per coin.
Despite Bitcoin experiencing some volatility, hitting highs above $106,000 on Nov. 3 before dropping over 9%, Strategy bought at one of the highest prices of the week.
This pattern of buying near tops has been observed in the firm’s previous purchases, leading to questions about their strategy.
While it may seem like mistimed execution, there are underlying reasons for Strategy’s buying behavior.
The company tends to make purchases during periods of high liquidity, following specific corporate events such as equity sales or internal liquidity events. This strategy prioritizes consistency of accumulation over timing the market.
Despite criticism of their timing, Strategy’s Bitcoin treasury has grown significantly since they started buying in 2020, making it one of the most profitable corporate asset allocations to date.
While short-term volatility may create the impression of buying at peaks, the long-term performance of Strategy’s Bitcoin holdings has been exceptional.
However, the company faces structural risks due to its dependence on capital markets and interest-bearing debt obligations, which could impact its operational flexibility in the future.
Despite these risks, Strategy’s purchases continue to influence market sentiment and reinforce the narrative of Bitcoin as a long-term monetary asset.
Overall, Strategy’s focus remains on the multi-year trajectory of Bitcoin and its identity as a significant corporate holder, rather than short-term market fluctuations.



